With two new projects, Accor is advancing its dedication to a net-zero strategy. Accor, together with 13 other Sustainable Hospitality Alliance members, unveiled a fresh “Pathway to Net Positive Hospitality” on November 3. This program, which is backed by World Travel & Tourism Council, provides a practical scheme for hotels, including chains and independents, to reduce their environmental effects. The Pathway will assist hotels toward a regenerative influence on the earth by providing practical tools for four distinct stages, tackling crucial concerns like water usage, waste, emissions, and resource acquisition.
At the same time, the Alliance launched affiliate membership for investors, developers, and franchises in order to promote sustainability in the hospitality business.
On November 4, Accor also ratified the Glasgow Declaration on the Climate Action in Tourism, which was launched by the United Nations World Tourism Organization (UNTWO). Over 300 governmental and private tourism groups have promised to cut their emissions in half by 2030 and reach net zero by 2050. Each signatory must submit a concrete, up-to-date climate program based on Pathway to Net Positive Hospitality within a period of 12 months to support this pledge.
Accor’s strong commitments are reinforced by these efforts. Notably, the corporation announced an aggressive science-centered emissions reduction target in March 2021: a 46 percent reduction in absolute emissions by the year 2030 relative to 2019 base year, as recognized by the Science-Based Target project. Accor also joined the “Business Ambition for 1.5°C” program, enabling it to be the first worldwide hotel group to commit to attaining net-zero emissions by 2050 over the long term.
Accor has implemented a dedicated carbon strategy based on four pillars to achieve this goal:
- Promoting a low-carbon attitude within the firm and with its partners through measuring tools, targets, and interaction with hotel owners, suppliers, partners, and guests in a variety of areas, including the company’s goal of zero food waste.
- Moving to a smart green hotel by bolstering current hotels’ low-carbon transitions and improving hotel brand, design, and technological standards to boost energy efficiency and aid the net-zero transition.
- Increasing the usage of renewable energy (wind and solar), using procurement tools that help companies find new partners and suppliers.
- Launching new guest options and carbon offsetting alternatives, as well as its “Plant for the Planet Program,” to get to net-zero sooner.
As part of its carbon pledge, Accor recently introduced a variety of tools for its clients and hotels, including a poll and scorecard for the hotels to improve their energy performance and save money, as well as a net-zero carbon calculator for Meeting & Event clients to calculate their event’s carbon footprint and purchase carbon credits to offset the remaining emissions.
Energy is the second-biggest running expenditure for hotels and the largest contributor to their carbon footprint. These initiatives not only reduce environmental effect but also save money while satisfying rising client demand for hotel environmental data and sustainability.